Our Approach to Design Thinking
Amati & Associates is a business consulting firm for repeatable business success and sustainable growth, grounded on the experience and portfolios of three international partners with higher academic credentials and a combined portfolio of more than 25 world leading brands and creative industry firms. As an agile and connected organization, it taps into world class talent with the purpose to synchronize professional networks around highly customized projects and specifically tailor-made programs.
In the most entrepreneurial spirit and with the ambition to stay at the forefront of contemporary business consulting practices, Amati & Associates launches a new cluster of services around Design Thinking, combining the creative edge of the design world with the rigor and focus on results of corporate and strategy contributors to the bottom line. With this new development, Amati & Associates does not aim at performing conventional design work or at competing with designers, on the contrary. In a time when design is pervasive, seamless and diluted in all business practices, Amati & Associates sees the best design-related strategic opportunities of the future in exercising a role of facilitation and orchestration for the best strategic design practices, in synergy and at service of measurable business growth.
The Foresight service oriented to analysing and leveraging future trends and disruptions, with the objective to fuel business strategy, brand marketing and innovation. The goal is to anticipate emerging opportunities and to manage unthinkable risks, by means of strategies based on scenario planning. We deliver a customised process and toolbox, tailored on the business brief, tapping into qualitative approaches, such as in-depth interviews, ethnographic research, thought-leaders panels, and co-creative approaches. To see an example of our foresight approach, please download our whitepaper “Premium beyond Digital“.
Design Strategy is a service orchestrating a diverse set of multidisciplinary resources, to connect design thinking to management consulting for business success. This service should be adopted because design thinking is a competitive resource, when tapping into the best talent networks and being purposed to problem solving. The Design Strategy service is applicable when a business meets branding, innovation or strategic challenges, that require visual or tangible output. The service is managed by a specialist partner, with access to international networks of talent and a quality partner overseeing business fit.
A new era of education A lot has changed since Frederick Taylor published his Principles of Scientific Management in 1911. A little over a century later, what was then cutting-edge management practice has been demonstrated to be a most destructive way to think,
Design Writing is a service focusing on copywriting and editorial skills, to articulate design practices and strategies to business consulting. This service should be adopted because design thinking is a competitive resource, when translated into effective and actionable text enabling problem solving. The service is applicable when a corporate design department meets copywriting or editorial challenges, that require conceptual articulation and textual output. The Design Writing service is managed by a specialist partner, with access to international networks of talent and a quality partner overseeing business fit.