Co-creation

CO-CREATE

CO-CREATION.

Our Approach to Co-creation

Co-creation is am umbrella notion, for a wide variety of activities. It can fall under the marketing or innovation function, and a lot of co-creating activities are even part of Open Innovation eco-systems. One can co-create on-line and off-line, remotely or physically in the same space. Co-creation actors might include customers, leading edge consumers, lead users, hyper-users, partners, designers, advocates and ambassadors, and many more.

We rarely use co-creation as a turn-key solution. We co-create to generate and validate relevance of insights. We co-create to be inspired, challenged or just to solve a problem. We co-create to tap into creative people, but also to get the most out of people who spend too much time inside a physical office, with no clear window on the outside world.

LAB

Co-creation Lab

A Co-creation Lab is a full-day workshop, where clients, consumers and/or customers, designers, ambassadors, advocates and experts, meet to solve a challenge, to co-create a solution. While the session is always geared towards a clear and tangible output, often times the true objectives is to generate and validate insights. Or validate and enrich, existing concepts. Even to strengthen a brand positioning or an innovation strategy.

MINI-SESSIONS

MINI- -SESSION

A mini-session is a shorter version of the full-fledged lab. We usually combine two sessions in the same day, while slightly changing the profile of the co-creators. This is useful, for example, when a concept has a wide demographic profile: we want to hear from consumers in a wide age bracket, but we do not want them to be in the same room at the same time, to avoid a generational divide in the groups. A Mini-lab is a conscious trade – off, between the depth of the day-long session, in favour of the breadth of consumers profile attending the session.

ON-LINE

ON-LINE CO-CREATION

As brands are increasingly become global, and they want to quickly validate or generate ideas across various regions. On-line becomes and ideal place to co-create. We use forum like or chat like technologies to get a group of co-creators in a virtual room and work together. These types of sessions, can also be used for longer period of time, creating a sounding ground for ideas development, as well as a global trend-spotting tool, by using consumers to spot up-and-coming trends in their countries.