What is the future of digital marketing?
The digital marketing landscape is constantly changing and evolving. This article will explore some of the biggest trends you can expect to see by 2030.
The future of digital marketing is not crystal clear, but here are a few trends you can expect to see by 2030.
As the future is unclear, it is hard to say what digital marketing will look like in 2030. However, here are a few trends you can expect to see by 2030:
- Voice search / AI-powered chatbots will be used more often by consumers. As we move towards an AI-powered world, users increasingly rely on voice commands and artificial intelligence (AI) powered chatbots for their daily tasks. This means businesses need to optimize their website and content for voice search, or they’ll lose out on conversions entirely!
- Video advertising will continue growing. As video takes over as the preferred medium for content consumption, it becomes more critical for brands to create engaging videos with compelling stories if they want people to watch them—and share them! Video advertising is still growing strongly despite already reaching saturation levels in regions like North America or Western Europe, where people spend hours watching videos daily (eMarketer).
1) In-vehicle apps and voice-activated assistants (100%)
In-vehicle apps are becoming more common, and voice-activated assistants are becoming more popular.
In-vehicle apps are also becoming more sophisticated. They’re now helpful for monitoring your vehicle’s health or keeping track of gas mileage. And they’re also starting to include other features, such as music streaming, restaurant recommendations, and hotel booking services.
These changes mean that it’s essential for digital marketers to understand the changing demographics of their customers—and how these demographic shifts affect digital marketing strategies overall.
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2) Virtual Reality experiences (50%)
Virtual reality is becoming more common, but it’s still an emerging technology. As a result, it’s not yet mainstream. There are several barriers to adoption: cost, technical limitations, and stigma around the term “virtual reality” as a fancy name for gaming or other entertainment apps. However, VR has enormous potential for marketers who want to create immersive experiences for their customers and clients.
- Gaming: The gaming industry is leading the charge into virtual reality with games like Pokémon Go and Oculus Rift (which Facebook acquired in 2014). These games allow players to explore new worlds in real-time with avatars that mimic their movements through space. This technology has been used for training simulations and 3D storytelling experiences such as Heavy Rain or Call of Duty Zombies mode. Users can explore fictional worlds through their avatar’s eyes without ever leaving home.*
- Training/Education: Companies like Boeing use VR as part of their training programs, so employees know what to do when flying planes.* Other industries are following suit—for example, an engineer might train using software that simulates real-world situations before stepping into a factory floor setting.*”
3) Augmented Reality (80%)
Augmented Reality (AR) is a technology that allows you to integrate digital information with the user’s environment in real-time.
For example, imagine walking down the street and seeing an ad on a billboard tailor-made for you because it knows things about your age, interests, gender, and location. The billboard could also show which store has the best price on that item or even provide directions from where you are standing to get there. This is Augmented Reality, which marketers need to keep up with if they want to stay relevant in today’s digital world.
4) Advanced Content Marketing (10%)
- Advanced Content Marketing
Content marketing is a vital part of digital marketing, and it’s not going anywhere in the future. More than 50% of the world’s top brands are already investing in content marketing. So what does this mean for you? It means that it’s time to get on board! But don’t worry if you’re new to content or aren’t sure where to start – we’ll help guide your journey through this next phase of digital marketing so that you can be ahead of the curve when everyone else catches up (or even misses out).
5) Personalized Content for Targeted Marketing (100%)
- Personalized Content for Targeted Marketing
With the help of AI, you can deliver personalized content to your customers. Every time customers visit your website; they will see a different offer or email subject line than the last time they visited.
- Personalized Ads
In this case, AI analyzes what your consumers like and dislike based on their previous interactions with your brand (i.e., web browsing history). This allows marketers to deliver targeted ads more likely to resonate with their audience.
- Personalized Offers & Emails
In addition to analyzing past browsing history, marketers can use AI chatbots to engage customers in real time via live chat or email automation services such as Markable and AutopilotHQ. This enables marketers to deliver personalized offers at just the right time for maximum impact – without wasting resources on unengaged prospects who aren’t ready yet!
Digital marketing is changing rapidly.
Digital marketing is changing rapidly. Looking back a few years, it’s easy to see how far digital marketing has come in such a short time. And if you look ahead, the future is also bright—but it’s unclear what that future will look like. Several predictions and trends point toward a colorful and exciting end for digital marketers—these include:
- A rise in voice search over text search
- An increase in video content consumption by mobile users (77% of all mobile devices have video cameras)
- The move toward “mobile first” design strategies
We can expect to see a lot of changes in digital marketing. Marketers will have to adapt quickly, but I think they can keep up with these new technologies if they stay on top. The key is knowing what’s coming down the pipeline, so we don’t get left behind!