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Innovation Tag

Over the past 20 years, both globalization and technological advancement have dramatically reshaped marketplaces, eroding the traditional power base of many large corporations and nurturing smaller, more agile, and less capitalized firms. At the same time, open innovation has emerged as a leading paradigm for developing new, powerful technologies and

The concept of the “war room” was introduced at the beginning of the 20th century in the context of military operations. Traditionally, this was a place where important military decisions would be made on the basis of a situational analysis which often included information regarding troops, landscapes, intelligence and counter-intelligence,

My guest post on Rescue a CEO on CEO Blognation, focusing on The Brand Ladder as Framework for Specific Product Benefits and Credibility - introducing, in addition to the management consulting view, also the basics of this marketing framework, its evolution and impact on future of branding.Source: rescue.ceoblognation.comSee on