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Trends matrix: an holistic view to relevant trends Our next example of tools and framework is what we call the trends matrix. Before we actually start our advice focusing on consumer insights, which is always at the core of our work, and before we even build innovation or insights platforms for

Industry 4.0: for start-ups or large corporate? With the emergence of smart manufacturing, what we refer to as the fourth wave of industrial revolution or industry 4.0, and the rise of autonomous cyber-physical systems disrupting traditional industrial setting, the global competitive field in supply chains is reshaping. The question is whether