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Creativity Tag

Design Writing. Why it is hot, why it is old as the world.As a writer myself, both advertising copywriter in the past as well as published author in the research and business context, it feels rather peculiar to elaborate upon the recent wave –or tsunami, should we say- of visionary

Why your firm should embrace change.This means, three quarters of companies which were listed in that particular register in 1980 have been displaced by more recent arrivals. There is no escaping the fact that companies are founded, grow and die off at an ever increasing pace – the process of