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Creativity Tag

In his 2014 article - The ultimate marketing machine[1] - Keith Weed, CMO of Unilever, described the top marketing job as the one of an orchestrator, creating and fostering marketing teams with three core capabilities: thinking/analytical, feeling/sensing consumers, content/creative production. In this context the marketing organization is an extended one,

Urban Design Thinking Consulting: From brand design to international marketing expansion in social media and social networks, cities require new models for a new marketing mindset.In 1999, British author and practitioner John Grant defined a brand as “an idea people live by”. Leading “guru’s” of the decade that followed, like Kevin Roberts