Creativity Tag

In his 2014 article - The ultimate marketing machine[1] - Keith Weed, CMO of Unilever, described the top marketing job as the one of an orchestrator, creating and fostering marketing teams with three core capabilities: thinking/analytical, feeling/sensing consumers, content/creative production. In this context the marketing organization is an extended one,

Urban Design Thinking Consulting: From brand design to international marketing expansion in social media and social networks, cities require new models for a new marketing mindset.In 1999, British author and practitioner John Grant defined a brand as “an idea people live by”. Leading “guru’s” of the decade that followed, like Kevin Roberts

Design Writing. Why it is hot, why it is old as the world.As a writer myself, both advertising copywriter in the past as well as published author in the research and business context, it feels rather peculiar to elaborate upon the recent wave –or tsunami, should we say- of visionary