Image Alt

Cocreation Tag

Despite witnessing industry after industry being disrupted by new tech-enabled models, overall macroeconomic trends tell a distressing story. Consumption among the world’s rich and middle class is at its limit, and the foreign aid approach of the world’s largest NGOs to helping developing economies are largely ineffective in alleviating poverty.

With so many experts – or self-proclaimed experts – discussing business models, research in the field is moving at a rapid pace, often in quite controversial directions. However, I recently found a very interesting article on sustainable business models and their archetypes. A team of researchers from Cambridge and Delft university,