In the billions of looking alike templates for brand plans, this is a proposal for something new and useful. Five frameworks, that require five type of distinct reflections: 1) Brand Plan Activities: are we pushing volumes or really driving long term image? 2) Role of Channels: how big, what purpose
How do you go about brand naming? Brand naming is a very challenging process which is borderline art and science. It is an unbelievably important task, which requires creativity as well as a great dose of strategic thinking. First and foremost a brand naming exercise should deliver a brand name with 2+1
Too often marketers forget what is the intrinsic potential of a brand. In particular they forget that their brands have an important cultural meaning, which characterize the society we live in. The core of the scholar work on the subject is 30 years old, but still of undeniable actuality nowadays. Understanding
The presentation is downloadable in PDF in our free reports section.
[sociallocker id="3704"] A not so serious guide to building a business plan? from Filiberto Amati [/sociallocker] The presentation is downloadable in PDF in our free reports section.