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Do you do digital? As consultants, one of the questions we often get from prospective clients is whether we are able to develop a brand digital strategy. The answer we give - which has probably already cost us a number of clients, and it’s probably arrogant - we don't actually do

Side effects of #theBlur: Brands at risk of extinction by algorithm In our research, ‘Premium Beyond Digital’, we have defined the megatrend of #theBlur, whereby categories, occasions and ultimately our lifestyles, are overlapping and blurring into new concepts. These new constructs tend to be not as actionable as the previous paradigms,