Amati and Associates


How we keep our clients happy and ourselves busy.

At Amati and Associates, we believe that:

The best brands are built on purpose because employees want it, consumers demand it, and it is the right thing to do.

We believe that Innovation (with the capital I) is also crucial to success. And it should be brand- and consumer-centric.

We believe every company needs a backdrop for meaningful strategic development based on future thinking.

We believe in tiering opportunities to help companies prioritize marketing and commercial investments, focusing resources where they matter.

What we delivered for our Clients

Evaluate the target company’s customer base and market positioning to assess its commercial due diligence

In the due diligence process, we empower businesses to maximize their investment and growth potential by strategically evaluating their market positioning and investment needs. Our expertise in identifying high-risk deals and immediate growth opportunities ensures that our clients make informed decisions that drive sustainable growth. Collaborating closely with legal teams, we also guarantee that our clients' trade agreements are compliant and optimized for commercial success, safeguarding and enhancing their competitive advantage in the market. Our comprehensive marketing and commercial due diligence process gives our clients the insights to build more robust, customer-focused strategies that enhance customer satisfaction and consumer loyalty. Industry Experience: Consumer Goods, Food & Beverages.

We discover for you, your next Brand acquisition

Our Acquisition Radar Screen equips businesses with a strategic foresight tool, enabling them to proactively identify and evaluate potential brand acquisition opportunities that align with their growth objectives. This powerful tool offers a comprehensive view of the competitive landscape and emerging market trends, ensuring that our clients are always a step ahead. By leveraging this insight, businesses can make informed decisions, confidently seize strategic opportunities, and drive transformative growth. The outcome is a meticulously curated growth path that expands the business's footprint and enhances its market position and customer base, ultimately delivering superior value to its customers and stakeholders. Industry Experience: Consumer Goods, Food & Beverages, Personal Care, and Cosmetics.

Empower your Route to Market Development

Empower your business with a direct path to customer engagement and satisfaction through our Route to Market Development strategy. By refining distribution channels, we help you deliver your products and services seamlessly to your target audience, ensuring an improved customer experience and driving accelerated growth in sales. Every negotiation has its constraints and developments, and they do not always end up where they expected. Managing a retail or distributor portfolio requires stepping back to gain a helicopter view. We help companies assess their distributors, channels, and accounts to find opportunities to shuffle investments in trade allowances in the clients with the most promising growth. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

Launching your D2C Models

We've helped B2B2C companies transform their connection with their end-users by pioneering Direct-to-Consumer (D2C) MVPs, emphasizing community-building over mere transactions. This strategy fosters a loyal customer base and paves the way for innovative engagement through subscriptions and product-as-a-service models, enhancing customer satisfaction and loyalty while opening new revenue streams. This work also includes looking into subscriptions or products-as-a-service business models. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages.

Making your brand stand out in a relevant way

We elevate brands to prominence by crafting and refining their meaningful, purposeful, and actionable positioning. Our approach ensures that your brand resonates deeply with your audience, building lasting connections and driving brand loyalty through consistent, strategic efforts. Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

Developing Relevant and Implementable Brand Architectures

In an era where traditional category boundaries are fading and the digital realms, like the metaverse, are emerging, we guide businesses through the complex landscape of brand architecture. By auditing, analyzing, and strategically designing brand frameworks, we empower companies to navigate multiple categories and enhance their digital presence, ensuring they remain competitive and relevant. Industry Experience: Fashion, Fragrances and Cosmetics, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

Co-creating and Co-designing Ahead of the Curve Ideas

Through co-creation, we facilitate a bridge between businesses and their broader community, harnessing collective wisdom to innovate and solve challenges. Similarly, our expertise in guiding internal ideation processes empowers teams to uncover solutions and seize new opportunities. Companies gain actionable insights and outcomes that drive forward-thinking strategies and tangible results by partnering with us for creativity and co-creation initiatives.   Industry Experience: Fashion, Healthcare, Retail, Consumer Goods, Food & Beverages, Consumer Electronics, Lighting.

We build Future Scenarios to better drive your current efforts

Our strategic foresight and scenario planning services empower companies to navigate the future confidently. Understanding systems and complexities and fostering creative collaboration, we help businesses overcome biases, simplify complexities, and reduce uncertainties. This approach enhances decision-making, cognitive abilities, and mental agility. With over three decades of proven effectiveness in corporate strategy, we guide companies in building, analyzing, and leveraging future scenarios to develop actionable plans that ensure resilience and a competitive edge in rapidly changing markets. Industry Experience: Insurance, Healthcare, Retail, Automotive, Consumer Goods, Food & Beverages, Consumer Electronics.

We lead your Trend Research and Horizon Scanning

We guide companies in identifying and understanding long-term (5-10 years) industry trends with the transformative potential to reshape the sector landscape. By anticipating changes and discerning between risks and opportunities, we empower businesses to innovate and adapt strategically, ensuring they are not only prepared for the future but also positioned to lead it.  Industry Experience: Insurance, Healthcare, Retail, Pharmaceutical, Automotive, Consumer Electronics, Consumer Goods, Wines and Spirits, Food and Beverages.

Interested? Schedule a call and discuss your project!

Relevant Work Examples

Our Team

Elisabetta Borghi

Fashion, Retail

Milan, Italy.

Rafael Escanez

Sales, Business Development, M&A

Madrid, Spain.

Ralph Talmont

Brand, Innovation

Warsaw, Poland.

Marco Bevolo

Brand, Futures, Foresight

Eindhoven, Netherlands.

Filiberto Amati

Brand, Marketing, Strategy

Warsaw, Poland.

Our Clients

Download our Business Cases

Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch