The brand positioning database collects available and conveniently formatted mini-brand audits.
The audit is helpful for digital and creative managers completing a pitch, consultants who lack previous expert views in the industry, and consumer and insights managers who need to keep an eye on their competitors.
The database is also helpful for senior members of the team that need to keep up with the latest developments in their industry or for clients who want to understand why we place certain brands in certain quadrants.
Our Brand Positioning Database is a collection of existing audits and mini-audits formatted for your use. Our goal is to keep you up-to-date and informed.
We help you identify your competitors’ positionings and craft your brand’s strategy by ensuring you consider your direct and indirect competitors.
Eristoff
Eristoff vodka was first created for Prince Eristavi of the Duchy of Rachna in 1806. They’ve been making their family’s special recipe for generations. Now part of the portfolio of brands owned by Bacardi Martini. Distilled from 100% grain spirits, Eristoff vodka has been triple distilled and then charcoal-filtered, a technique first established during the […]
Tito’s Handmade Vodka
Named after “Tito” Beveridge, a self-taught vodka distiller, with a license dating back to 1995, Tito is an independent vodka, which took over Jack Daniels in sales, to become America’s top revenue franchise. Since 2018 the brand is surround by controversy because of a lawsuit that alleges that the “handmade” is deceiving: A US consumer […]
Ciroc
Cîroc Vodka is distilled from French grapes for an exquisitely smooth, fresh vodka taste. The essence of Vodkas comes from fine French grapes grown in the Gallac region, distilled five times at the historic Distilleries de Maison Villeverte in the south of France. Diageo owns and distributes Ciroc. The name “Ciroc” is a blend of […]
Bombay Sapphire
Bombay Sapphire Gin is a gin produced by the Bombay Spirits Company. It is distilled at Laverstoke mill in the village of Laverystoke in Hampshire. The brand was first introduced in 1986 by English wine merchants IDV. Diageo sold the brand in 1997 to Bacardi. Its name comes from the popularity of gin among the […]
Belvedere
Belvedere Vodkas are a brand of Polish rye vodkas produced and distributed by LVMH. It was named after the Belvedere Palace in Warsaw, home to Polish royalty and Presidents. The distillery that makes Belvedere was built in 1910. Production started in 1993 at the facility in Żyrardówek, Poland. Small and intimate, Polmos Żyrardyński distillery delivers […]
Beefeater
Beefeater Gin’s history can be traced to 1862 when James Burke purchased the Chelsea distillery from Rectifier & Compoundor John Taylor for £ 400 and began producing his distinctive style of Gin by 1863. Initially, the distillery continued making liqueurs started by their previous owners, further establishing its reputation and extending its customer base. The […]
Amazon
Amazon Brand Positioning Launched in 1994 as an online book store, Amazon has developed through the years to become the quintessential online retailer. Over the years, new geographies, categories, and businesses took the form of expansion. Amazon was a top-rated movie studio and online streaming company, a logistics powerhouse, and one of the top cloud […]
Absolut Vodka
Absolut was founded in 1879 by Lars Olsson Smith and is produced in Ahus, Sweden. Sweden was the first country to nationalize its alcohol industry. Absolut was then sold nationwide under its current name. When the new name Absolut was first introduced in 1979, the original Absolut vodka was renamed Absolut Vodka. Absolut vodka was […]
Apple
Apple’s Brand Positioning – How Apple Became the Most Valuable Company in the World Apple’s brand positioning is based on three key elements: innovation, design, and customer experience. These three factors allow Apple to stay ahead of competitors while maintaining a strong sense of identity. They have a culture of innovation. Apple’s culture of innovation […]