The brand positioning database collects available and conveniently formatted mini-brand audits.
The audit is helpful for digital and creative managers completing a pitch, consultants who lack previous expert views in the industry, and consumer and insights managers who need to keep an eye on their competitors.
The database is also helpful for senior members of the team that need to keep up with the latest developments in their industry or for clients who want to understand why we place certain brands in certain quadrants.
Our Brand Positioning Database is a collection of existing audits and mini-audits formatted for your use. Our goal is to keep you up-to-date and informed.
We help you identify your competitors’ positionings and craft your brand’s strategy by ensuring you consider your direct and indirect competitors.
Larios Gin
Larios Gin focuses on enjoying the experience of drinking gin, rather than just drinking it. Mediterranean Spirit goes beyond a specific place. It evokes an attitude, an attitude of living, feeling and enjoyment, in the company of an excellent gin. Inspired by its 150-year old Spanish heritage, Larios is a premium brand for men. Born […]
Ketel One
Partly owned by the Nolet Distillery – founded in 1861 by French Huguenot refugees in Schiedam, Netherlands – and Diageo, Ketel One is a brand of jenever in the Netherlands vodka around the world. Ketel means Pot in Dutch, and Ketel One is named after the copper pot still used to produce the spirit.
Instagram was founded by Kevin Systrom and Michael Krieger in October 2010. It was later acquired by Facebook in April 2012. The app lets users upload media that can be filtered and organized by hashtags, geographical tags, and categories. You can share posts publicly or privately with approved followers. Users can browse other users’ content […]
Grey Goose
Grey Goose was created in France by Sidney Frank Importers Co. Sidney Frank himself came up with the idea in the summer of 1997. The idea behind Grey Goose was to develop an ultra-premium vodka for the American market. SFIC partnered with Cognac producer Francois Thibault – a French cellar master – in France in […]
Greenhall’s Gin
One of the largest independent gin brands in the UK. For over 250 years Greenalls Original Gin has been handcrafted by the oldest gin distillers in England. With seven generations of master distillers passing down the unique recipe, they’ve created a gold award-winning Gin, the heart of the Classic Gin and Tonic. This secret blend […]
Gordon’s Gin
Gordon’s Gin – now part of Diageo – has been the United Kingdom’s number one gin for decades. Gordon’s Gin is the name many connoisseurs associates with London Dry Gin. It has been around for more than 250 years. The story begins in 1769 when Alexander Gordon established his brand in Southwark where it remained […]
Born as a research project labeled “BackRub,” Google was renamed after the word Gogol, which means 10 to the power of 100. Launched as an innovative search engine that would not list only websites but rank them based on a specific algorithm, Google developed fast in the past 25 years to become one of the […]
Finlandia
Alko launched the Finlandia brand in 1970. It is now owned and operated by the Brown–Forman Corporation. Finlandia is a Finnish vodka brand. It is made from malt barley distilled into a neutral spirit in the village of Koskeenkorva in Ilmajoki, operated by Finland’s Altia Corporation. The distilled alcohol is transported from the distillery in […]
From Facebook to Meta: strategy and implications From Facebook to Meta, recent news On November 28, Mark Zuckerberg announced that Instagram, Whatsapp, and the social media giant’s parent company would rename from Facebook to Meta. According to the company, the name change reflects the emerging strategy of developing a Metaverse-based social technology company. This post aims to assess […]