The brand positioning database collects available and conveniently formatted mini-brand audits.
The audit is helpful for digital and creative managers completing a pitch, consultants who lack previous expert views in the industry, and consumer and insights managers who need to keep an eye on their competitors.
The database is also helpful for senior members of the team that need to keep up with the latest developments in their industry or for clients who want to understand why we place certain brands in certain quadrants.
Our Brand Positioning Database is a collection of existing audits and mini-audits formatted for your use. Our goal is to keep you up-to-date and informed.
We help you identify your competitors’ positionings and craft your brand’s strategy by ensuring you consider your direct and indirect competitors.
Bolesław Michaël Kasprowicz, founded his company in 1888 in Gniezno. The first bottle of Sòplica was produced there in 1892. During World War I the factory suspended its activity, and Kastrowicz himself became involved with national efforts to regain Poland’s sovereignty. Since its founding in 1894, Kasprowicz has won numerous awards for its vodka and […]
Svedka is famous for its Swedish origin, but it isn’t the only vodka from Sweden. Another iconic brand may inspire it. The brand name is composed of the words Svenske, which means Swedish, plus vodka. The brand was founded on a beautiful island in Sweden, Lidköping, in southern Sweden. Svedka was established in 1998 by […]
Smirnoff is the largest vodka brand worldwide. It is owned and created by the Diageo company. The Smirnoff brand began with a vodka factory founded in Moscow by Pytor Arsenyevich Smirnov ( 1831–1898 ). When the tsar nationalized the Russian liquor industry in 1904, Vladimir Smirnov was forced to sell his distillery and the brand. […]
The brand’s beginning came from one man’s quest for a better martini recipe. Serial entrepreneur Maurice Kanbar wanted to enjoy a martini without having a hangover. The solution was simple: start with a better brand of vodka. A creative entrepreneur and engineer who never takes “no” for an answer set out to create a better-tasting […]
Seagram’s Gin is the best gin distilled in the United States. Seagram’s story began in Canada in 1883. However, in the 1930s, they established their business in the US, where they’ve been producing their gin ever since. Distilled at low temperatures, the gin preserves its aromatic essence. As a marketing genius, Samuel “Sam” Bronfman promoted […]
Roustam Tariko launched the “Russian Standard Vodka” in 1998. A year later he also launched under the same “Russian Standard” umbrella, a bank, which is still today Russia’s leading consumer lender. After two years of successful Russian market launches, the company started international expansion. This was accompanied by a new line of products called the […]
Pinnacle is a brand of vodka distilled five times in France from French wheat and then exported to the United States, where it is flavored and bottled by Beam. It is currently available in around 30 different flavors. And the US is the critical market for the brand, in which the brand sold about 2.5 […]
The company was named after Nemyriv, whose first vodka mention dates back to 1752. When Count Grigory Strogin opened a distillery in 1872, his daughter, Princess Maria Scherbatova, continued the family business. She hired the Czech Architect Jiří Stibal, who designed many buildings for the city, including a brand new furnace. Under the leadership of […]
Bill Gates and Paul Allen wanted to start a business using their skills as computer programmers. They founded Microsoft in 1972 and entered the OS business in 1980 with their version of Unix called XenIX. Microsoft released Windows on November 20, 1985, as a graphical extension of MS-DOS, even though they had been working together […]