The brand positioning database collects available and conveniently formatted mini-brand audits.
The audit is helpful for digital and creative managers completing a pitch, consultants who lack previous expert views in the industry, and consumer and insights managers who need to keep an eye on their competitors.
The database is also helpful for senior members of the team that need to keep up with the latest developments in their industry or for clients who want to understand why we place certain brands in certain quadrants.
Our Brand Positioning Database is a collection of existing audits and mini-audits formatted for your use. Our goal is to keep you up-to-date and informed.
We help you identify your competitors’ positionings and craft your brand’s strategy by ensuring you consider your direct and indirect competitors.
Monkey 47
Monkey 47’s story is attributed to an Indian-born British commander stationed in Germany during the Second World War. Inspired by the Black Forrest through the lens of his heritage, he combined British influence, Indian botanicals, and the natural flora of the German forests to create a complex gin called Schwarzwald Dry Gin. Along with the […]
Malfy
Biggar & Co. Ltd. was formed in 2015 to develop spirits from smaller, family-owned European distillers. The company approached the Vergnano family, which has been running Torino Distillati in Moncalieri in Piedmont for the past 40 years. And that’s how Malfy was born. The Vergnano Family’s Gin is naturally distilled in a contemporary fashion but […]
Bulldog Gin
Founded by a former investment banker, Bulldog Gin was created with a new attitude and an approach to the traditional, conservative world of super-premium gin. Inspired by his travels, the founder searched for an exotic blend of twelve botanicals from eight different countries that would create a harmonious flavor unique to Bulldog. Launched independently, first […]
Gin Mare
Located in the Spanish fishing town Vilanova, on the outskirts of Barcelona, Gin Mare markets itself by featuring one of Spain’s most famous agricultural products: Arbequina olives. Indeed, the company says there’s a slight variation between bottles because of the differences in the acidity of the grapes used for making the gin. However, despite the […]
YouTube
Launched in February 2005, since October 2006 YouTube is part of Google. And in terms of traffic, YouTube is second only to the parent’s search engine site, but somehow plays a complementary role to it. The video platform, according to Google itself, plays a crucial role in connecting users with brands: 70% of respondents claim […]
Zubrowka
One of Poland’s most known vodka brands, with the peculiar bison grass blade from the Bialowieza Forest. The brand is part of the CEDC portfolio, which in 2022 passed from Russian Standard’s hands into Maspex Group. Before the launch of Zubrowka Biala (White) – which is the grass-less version of the product inspired by the […]
Wyborowa
Wyborowa is another jewel in the Polish crown of Vodkas. Launched in the late 1800s, it has domestic and foreign appeal, becoming the first international trademark in the category. Nowadays is part of the Pernod Ricard family, where it often struggles to find space behind Absolut. The brand has evolved beyond its product-centric vision to […]
Jack Dorsey and his team at Odeo created the first Twitter prototype. The full version was released publicly on July 15, 2016. It wasn’t clear what Twitter was. It wasn’t easy to define because it wasn’t replacing anything. There was this path for discovering something like that, where eventually you figured out what it was. […]
Three Olives Vodka
Made from the finest English wheat harvested in England, Triple Distilled Vodka achieves its elegant taste through perfected methods of triple distillation and filtration. Three Olives Vodka yields an exceptionally pure and smooth spirit that is 100% GMO-free. The palate entry is smooth, creamy, and enhanced with minerals. It’s extremely versatile and can be used […]