Found the Brand Salience approach extremely useful. As marketers, we tend to limit our analysis at the TOM.
International Marketing Director
The Brand Valuation Pill has a good balance between theory and practical examples.
It was explained to make sense even for someone unfamiliar with building and maintaining a brand.
Supply Chain Keynote Speaker
The examples made in the video helped me understand the content more clearly.
Event Management Master Student
I also liked that I could share the course certificate on my LinkedIn Profile.
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