It’s a collection of Brand Positioning analyses based on the Brand Key model. We believe it is a helpful resource for people with no time, no skill, or budget to conduct the positioning audit by themselves.
There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would interest many individuals with no consulting budgets. In addition, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.
The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews – and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.