Brand Positioning

The Brand Positioning Database

It’s a collection of Brand Positioning analysis based on the Brand Key model. We believe it is an helpful resource for people who have no time, or no skill, or no budget to conduct the positioning audit by themselves.

Key Benefits

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Product

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews – and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

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