Where is your
growth actually
going?
Most growth discussions focus on tactics. These workshops focus on the harder question: what actually drives profitable growth today?
FMCG Strategy Workshops
- Duration
- 60 minutes
- Fee
- €149 per seat · €350 one-to-one
- Who leads
- Led by Filiberto Amati
- Group
- Max 12 senior leaders per session, on Google Meet
Six things every
participant leaves
with.
- ●Clearer growth choicesUnderstand the real trade-offs between volume, value, pricing, and portfolio strategy.
- ●Fresh market intelligenceEach session begins with concise research and strategic observations drawn from current market dynamics.
- ●Focused learning in one hourNo long conferences or generic webinars; each workshop tackles one strategic problem in depth.
- ●Confidential environmentParticipants discuss real challenges without the constraints of public forums.
- ●Immediate practical valueLeave with ideas and perspectives you can apply directly to your pricing, portfolio, and growth strategy.
- ●Strategic perspectiveStep back from day-to-day execution and reflect on the structural drivers of demand and profitability.
Three questions worth
your senior team's hour.
Each runs as a standalone session. Most participants attend two or three across a quarter; they stack rather than overlap.
The Volume-Value Growth Conundrum
Why many brands are growing revenue but quietly losing real demand — and what to do about it.
- 01Where volume hides value destruction, and where value disguises stagnant volume
- 02When to pursue volume, when to pursue pricing power, when to premiumise
- 03Practical ways to rebalance portfolio, pricing, and distribution for sustainable growth
Demand Spaces
Category definitions hide demand. Occasion-led strategy uncovers where growth actually comes from.
- 01How to identify the real occasions and contexts where demand is created
- 02Why category definitions often hide the most valuable growth opportunities
- 03How to translate demand spaces into clearer innovation, positioning, and activation choices
Shrinking for Growth
Doing less, on purpose. Why portfolio simplification compounds growth, margin, and brand clarity.
- 01Why focusing on fewer products, segments, or markets often drives stronger growth
- 02How portfolio simplification can improve margins, brand clarity, and execution
- 03A practical framework to decide what to stop doing in order to grow faster
Designed for people
who own the
P&L.
These are working sessions for senior operators — not introductions for newcomers to FMCG.
- ●Commercial Leaders & General ManagersResponsible for revenue growth and market strategy.
- ●Marketing & Category LeadersShaping portfolio, pricing, and brand positioning.
- ●Innovation & Strategy LeadersLooking for clearer growth opportunities beyond incremental launches.
- ●Private Equity Operating PartnersSupporting portfolio company growth decisions.
- ●Founders & Senior ExecutivesConsumer goods, food, beverage, alcohol, and adjacent categories.
Filiberto Amati.
29 years across P&G, Philips, Campari and Disaronno International, with advisory work for Diageo, Heineken and Philips, among others. No junior facilitators. No slides padded to fill the time.
A confidential hour
with senior peers.
Select a workshop and date. Payment runs through Stripe and the Google Meet invite follows the moment payment is confirmed.