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Archive"In the B2B context you describe, the analysis is far less complex, because B2B clients who answer surveys tend to be much more rational and thoughtful in their answers. Therefore, if the "price" does not rank first, then the conclusion is that the price is not the most important aspect.

As branding and innovation consultant Filiberto Amati commented “When you rely on market research to predict the future, and researched is modeled around insights from the past, and not on creative intuition and insight, the abyss is right in front of you.”