What do other marketing professionals read when they are looking for input, advice and inspiration? This question occurred to me one day, while reading one of my own favorite industry magazines. On the one hand, I wanted to share the good read I was enjoying — and I also wondered if
Advisium Growth (URL: http://www.advisium.net/) and Amati & Associates are proud to announce the release of their first report on Beer and Spirits Innovation Trends. The report was built during the past 12 months, by interviewing top industry experts as well as analyzing market trends and product launches.
Amati & Associates has launched a new guide on writing, validating and using consumer insight. A sneak preview of the guide - which is available for purchase on-line on our website - is available online at http://goo.gl/1uz3QI.
Since the beginning of the 80s both marketing researchers and practitioners sought ways of moving beyond the practice of marketing products by features – what Kotler describes as Marketing 1.0. This movement represents the inception of the brand benefit ladder. And the term ladder derives from the ‘laddering technique’ of