Mention in Distribution Center Magazine

“In the B2B context you describe, the analysis is far less complex, because B2B clients who answer surveys tend to be much more rational and thoughtful in their answers. Therefore, if the “price” does not rank first, then the conclusion is that the price is not the most important aspect. Let’s assume that the survey – based on previous consideration about modelling a particular reality – is done correctly, and therefore the right question was asked and we feel comfortable with the conclusion we derive (e.g., purchasing drivers, with price not being the top decision criteria). Then why would a particular player be facing a “value for money” barrier with his clients?”