I worked with Filiberto on a number of innovation projects during his time at Philips. Filiberto has delivered breakthrough insights, by mastering innovative techniques such as co-creation and ethnographic research. More importantly, Filiberto has the ability to make these insights readily available to a larger community of marketers and product managers. Through those insights we have established a number of consumer relevant platforms for future innovation developments. In addition to that, he was an important change agent: he was never afraid to challenge the “we don’t do it this way” mentality.
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