Amati and Associates
Menu

Insights - Page 7 of 9 - Amati and Associates

How To Build Brand Trust With Consumers
How To Build Brand Trust With Consumers

Posted on 25/04/2022 by

Trust Defines Brands Advertising is losing its influence over consumers. People are increasingly turning to ad blockers and finding ways to avoid ads.” There is a place for advertising,” says American Marketing Association CEO Mark Babbitt. – “Brands should use marketing to solve problems – 60% of consumers prefer ads that focus on helping them […]

Why is Brand Resonance Important?
Why is Brand Resonance Important?

Posted on 19/04/2022 by

Brand Resonance Model How important is brand resonance? And why does it matter? What is a Brand Resonance model? Brand resonance is the emotional connection between a consumer and a brand or product. The stronger the emotional bond, the higher the likelihood of purchase. Brands that resonate emotionally connect with consumers on a deeper level. […]

Brand Relevance: How to Create a Brand That Matters
Brand Relevance: How to Create a Brand That Matters

Posted on 13/04/2022 by

Brand Relevance Do you want to find ways to improve your brand’s relevance? To read more about it, you should look at this article. This post discusses why brand relevance is becoming more critical than ever before, which is summarized in a simple statement: A brand loses its appeal if it does not keep up […]

What is a Brand Wheel?
What is a Brand Wheel?

Posted on 11/04/2022 by

In our journey exploring the most important positioning models, the last standing framework is the Brand Wheel. Brand wheels are powerful tools for brand strategy development and audit. They provide a visual representation of the brand positioning to quickly identify the strengths and weaknesses of each brand. Together with the Brand Key and the Brand […]

Brand DNA
Brand DNA

Posted on 07/04/2022 by

What is the brand DNA? The Brand DNA is the collection of values and characteristics of a brand. These elements are condensed into the brand core. Brands like people take action, express ideas, and even feel. But brands – unlike people – are a construct, and therefore their traits need to be formalized. The Brand […]

What is visual identity?
What is visual identity?

Posted on 02/04/2022 by

Brand Visual identity Simply put, it is everything you need to know to create a successful brand design. In terms of branding, what you see will be what you get. That is how potential customers will feel about it. They will not have any reason to give a visually unattractive brand the benefit of the […]

The Almighty Brand Architecture
The Almighty Brand Architecture

Posted on 28/03/2022 by

The Almighty Brand Architecture Brand Architecture is – together with Brand Positioning and Brand Design – one of the three critical pillars of strategic branding. Of the three, it is the more static, tends to evolve less in time, and changes more drastically, less linearly. So what is Brand Architecture, and why is it important? […]

Good branding builds equity, not just sales
Good branding builds equity, not just sales

Posted on 21/03/2022 by

Branding Equity and Sales: a balancing act. Good branding builds equity, not just sales, but we have an equity problem if sales do not materialize! The relationship between branding, equity, and sales is at its most controversial. In the era of growth, hacking, branding, and marketing are expected to drive traffic and improve conversions. However, […]

Is Brand Image that important?
Is Brand Image that important?

Posted on 11/03/2022 by

Detractors of branding, the ones who keep repeating “the lipstick on the pig,” focus on the brand image as a metaphor for how branding is a useless accessory. So, what is the fundamental role of Brand Image? Brand Image: historical development Since the early 60s, consumer research has stumbled upon the insight that consumers’ perceptions […]

Download our Business Cases

Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

Download PDF
Building a new brand from scratch

Advisory Project for a Pharma StartUp.

Download PDF
Internationalizing a local Gem

Advisory for a Beverage Company.

Download PDF

Cases compilated and reviewed by Clutch