Insights - Page 7 of 7 - Amati and Associates

Digital Transformation: fast is as important as right
Digital Transformation: fast is as important as right

Posted on 21/01/2019 by

Digital Transformation: fast is as important as right. In a recent post, I highlighted the importance of approaching digital transformation in the right way and honest way: too many companies treat the process as a bit of an experiment, and many more do not even try, pretending they are transforming. Nevertheless, speed is a third, […]

The Blurrification of media
The Blurrification of media

Posted on 23/03/2018 by

The Blurrification of boundaries in lifestyle, leisure, and media. In his mid 90s bestseller on the future of media[1], Nicholas Negroponte — one of the co-founders of the MIT Media Lab — introduced the revolutionary notion of technological convergence: he posited that with the transformation of “atoms to bits” and the consequent translation of all media into digital form, […]

Brand Essence, Discriminator and Brand Personality
Brand Essence, Discriminator and Brand Personality

Posted on 22/03/2017 by

Brand Essence, Discriminator, and Brand Personality This is the third and last post on our exploration journey on brand positioning. Previous destinations in the expedition — within the context of the brand key framework — included the diagnostic part of the positioning and the consumer-centric component of the model. We will now focus our attention […]

Brand Key Model
Brand Key Model

Posted on 04/03/2017 by

Unlocking the elements of the Brand Key We begin today with a series of three posts on brand positioning by examining the brand key framework in depth. While this model is only one among many, we chose the brand key because it contains the most critical elements of the positioning exercise, the critical components of […]

Brand Positioning: Insights, Benefits, and RTBs
Brand Positioning: Insights, Benefits, and RTBs

Posted on 02/03/2017 by

The Reasons To Believe In Your Brand’s Future Marketing is essential to business, and companies spend millions on advertising every year. But how much of that money gets people to buy products? In this video, learn why marketers use different strategies to convince us to buy their products. They have an identity: Brands have an […]