Insights - Page 7 of 8 - Amati and Associates
Design Thinking for Sustainability
Posted on 04/03/2022
Before sustainability: Design Thinking, in a nutshell Design thinking is an innovative, creative approach to solving some of today’s most complex problems. Design thinking aims to develop creative and user-relevant ideas to find a resolution that positively impacts the future. Design thinking is also referred to as “solution-focused” thinking. Today, design or solution-focused thinking plays […]
Brand Roots
Posted on 28/02/2022
What are Brand Roots? We always include Brand Roots as part of our brand positioning work in our advisory practice. Brand Roots are a critical component that can drag your sailing towards your target or facilitate a smooth ride. Brands are the byproduct of our actions, execution, and vision. And what consumers’ of a brand today is […]
What is Brand Personality
Posted on 28/02/2022
The brand personality construct has deep origins in consumer behavior. In particular, consumers tend to project their true or aspirational self through their brands, and likewise, they tend to humanize brands to describe their differences beyond product attributes. The most common example is the personification of brands through celebrities, which is, of course, at the […]
The emergence of The Helix
Posted on 28/02/2022
Background: Agility, Flexibility, and Empowerment So many trends have emerged in the last few years. New technologies are changing how we work, shop, and consumer products and brands. The rapidity with whom they appear is unprecedented in history. Technology is also responsible for blurring category boundaries and the edges of work and leisure. Companies face […]
Brand Identity Traps
Posted on 28/02/2022
What is a brand identity? The brand identity combines the strategic and execution elements that make a brand. So it includes both the name and the logo design, the choice of colors and the tone of voice, the Personality, and its related design elements, like typeface and shapes, icons, and graphic elements. The most apparent manifestation of […]
What is Brand Salience?
Posted on 27/02/2022
What is Brand Salience? In marketing measures, brand salience is a KPI that gauges how well respondents notice a brand. In cognitive psychology, “salience” defines the domain of the most prominent or noticeable. A Salient brand is a brand that consumers see and – more importantly – remember. This measure is particularly effective in assessing […]
The era of Bold Innovators
Posted on 21/03/2021
Bold Innovators Thrive in a crisis. It is a very well-known fact that the COVID-19 pandemic has played a pivotal role in accelerating the adoption of digital technologies in all its tragedy. A very well-known meme, which has been circulating in the past several months on social media posts, executive, choosing is COVID-19 as the leading […]
Developing sustainable business models
Posted on 03/03/2021
Introduction Sintegralbility is an integral part of business, but it can be tricky to implement. Sustainable business models require a lot of dedication and commit companies working together to change their supply chains and processes. Some companies have already identified ways to make their business models more sustainable. While many ways to make your business […]
Design Writing, a design process made of words only
Posted on 03/03/2021
Design Writing is a design management process based on a clear set of formats, a multidisciplinary view, and a talent that excels in writing. It is neither professional writing nor technical writing. The fundamental purpose is to translate and articulate the brand positioning into storytelling assets in actionable text formats. However, this is a process […]