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How to write a creative brief?
How to write a creative brief?

Posted on 08/09/2022 by

Introduction to writing a creative brief A creative brief is an essential marketing process that outlines all the details of a marketing campaign or design project. It’s like a blueprint for the campaign, allowing you to communicate with your agency on your goals and how they should achieve them. What is a creative brief? A […]

What is product-led growth?
What is product-led growth?

Posted on 05/09/2022 by

Introduction to PLG Product-led growth (PLG) is a strategy that uses your product to reach and sell new customers, intending to grow without relying on sales or marketing teams. PLG is built around three pillars: 1) Product-led growth (PLG) is a company’s successful use of its product to drive growth without relying on sales or […]

The importance of a Brand Audit
The importance of a Brand Audit

Posted on 01/09/2022 by

Introduction The brand audit is probably the most recurring set of activities of brand marketers: probably not as a whole, but in its key ingredients. Marketers often think of their brands’ assets vs. the competition, their brand architecture vs. the competitors. They analyze their competitors’ product labels, packaging, and digital assets and build their strategies […]

What is product marketing?
What is product marketing?

Posted on 25/08/2022 by

Introduction to Product Marketing Product marketing is creating, communicating, and delivering value to target customers by focusing on the product or service (or the category of products/portfolio of services). It is an essential component of sales and marketing that helps organizations to develop demand for their product or service. Essentially, it’s a strategy for boosting […]

How to build a relevant B2B Brand Strategy
How to build a relevant B2B Brand Strategy

Posted on 22/08/2022 by

Introduction: A B2B Brand Strategy The business-to-business (B2B) market is very different than the consumer market. And there is a generally accepted wisdom that B2B Brands be less necessary than consumer ones. Consumers need products but choose and buy brands.  But in business, companies always look for the best deal from the most reputable source. […]

Cracking Marketing for Small Businesses
Cracking Marketing for Small Businesses

Posted on 18/08/2022 by

Introduction to Marketing for Small Business The best marketing techniques for small businesses are easy to implement and inexpensive to maintain. Digital marketing is one of the most effective ways a small business can reach new customers and grow its audience, but it’s not as simple as creating an online presence. The role of marketing […]

The future of digital marketing
The future of digital marketing

Posted on 15/08/2022 by

What is the future of digital marketing? The digital marketing landscape is constantly changing and evolving. This article will explore some of the biggest trends you can expect to see by 2030. The future of digital marketing is not crystal clear, but here are a few trends you can expect to see by 2030. As […]

Loud or Subtle luxury brands?
Loud or Subtle luxury brands?

Posted on 10/08/2022 by

Brands that sell luxury goods aim to increase their brand’s perception of exclusivity by increasing its perceived value, availability, and design characteristics. But not all luxury brands are born equal. For design-based brands, a vital branding notion is brand prominence, which segments brands based on how visible visual identity markings are. In this space, there […]

Why NPS is necessary but not sufficient
Why NPS is necessary but not sufficient

Posted on 08/08/2022 by

NPS is a well-known market research tool that asks people whether they’d be likely to recommend something to their friends or colleagues. The NPS is an instrument developed by Fred Reichhold, who owns the registered name “NPS” in conjunction with Bain & Co. and Satmetrix. It has become popular because of its simplicity and transparency. […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch