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How to build a relevant B2B Brand Strategy
How to build a relevant B2B Brand Strategy

Posted on 22/08/2022 by

Introduction: A B2B Brand Strategy The business-to-business (B2B) market is very different than the consumer market. And there is a generally accepted wisdom that B2B Brands be less necessary than consumer ones. Consumers need products but choose and buy brands.  But in business, companies always look for the best deal from the most reputable source. […]

Cracking Marketing for Small Businesses
Cracking Marketing for Small Businesses

Posted on 18/08/2022 by

Introduction to Marketing for Small Business The best marketing techniques for small businesses are easy to implement and inexpensive to maintain. Digital marketing is one of the most effective ways a small business can reach new customers and grow its audience, but it’s not as simple as creating an online presence. The role of marketing […]

The future of digital marketing
The future of digital marketing

Posted on 15/08/2022 by

What is the future of digital marketing? The digital marketing landscape is constantly changing and evolving. This article will explore some of the biggest trends you can expect to see by 2030. The future of digital marketing is not crystal clear, but here are a few trends you can expect to see by 2030. As […]

Loud or Subtle luxury brands?
Loud or Subtle luxury brands?

Posted on 10/08/2022 by

Brands that sell luxury goods aim to increase their brand’s perception of exclusivity by increasing its perceived value, availability, and design characteristics. But not all luxury brands are born equal. For design-based brands, a vital branding notion is brand prominence, which segments brands based on how visible visual identity markings are. In this space, there […]

Why NPS is necessary but not sufficient
Why NPS is necessary but not sufficient

Posted on 08/08/2022 by

NPS is a well-known market research tool that asks people whether they’d be likely to recommend something to their friends or colleagues. The NPS is an instrument developed by Fred Reichhold, who owns the registered name “NPS” in conjunction with Bain & Co. and Satmetrix. It has become popular because of its simplicity and transparency. […]

The Rise of Brand Activism in the Digital Age
The Rise of Brand Activism in the Digital Age

Posted on 28/07/2022 by

Historically, most brands were marketed on performance characteristics such as “our toothpaste is better than your toothpaste.” They positioned themselves as “better at whitening teeth, preventing cavities, or giving you fresh breath.” Positioning is not sufficient anymore in our highly competitive markets today. You should consider marketing to millennials, who comprise one of today’s most […]

The importance of Brand Voice
The importance of Brand Voice

Posted on 25/07/2022 by

What Brand Voice is and why it matters In the age and era of Instagram and Pinterest, many are concerned about how a business looks visually, from fonts and colors to designs and marketing materials. At the same time, they tend to overlook the notion of Brand Voice: even though social media has been included […]

The marketing of platform businesses
The marketing of platform businesses

Posted on 30/06/2022 by

A “platform” refers to a business model, not simply any company using technology. Many people confuse a platform with a mobile application or a website, but platforms aren’t just pieces of software. It is a holistic business model that brings together consumers and producers. What is a platform business? A platform business helps facilitate interactions […]

What Is a Marketing Strategy?
What Is a Marketing Strategy?

Posted on 28/06/2022 by

A marketing strategy is a long-range, forward-looking approach and an overall game plan for any organization or business. Its goal is to achieve a sustainable competitive advantage by understanding consumers’ needs and wants. A marketing strategy refers broadly to a business’s overall plan for reaching potential customers and turning them into customers of its products […]