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The Art of Standing Out: Advantages of Brand Positioning
The Art of Standing Out: Advantages of Brand Positioning

Posted on 21/02/2024 by

The Art of Standing Out: How Brand Positioning Can Elevate Your Business In today’s crowded marketplace, it’s no longer enough for a business to exist. A strong brand positioning strategy must stand out and capture consumers’ attention. This is where the art of brand positioning comes into play, allowing businesses to carve out a unique […]

Navigating the Path to Becoming a Successful Fractional CMO
Navigating the Path to Becoming a Successful Fractional CMO

Posted on 16/02/2024 by

Introduction to Fractional CMOs In today’s dynamic business world, the concept of a fractional Chief Marketing Officer (CMO) has emerged as a game-changing strategy for companies striving to navigate the complexities of marketing without the overhead of a full-time executive position. A fractional CMO is a highly experienced marketing professional who serves multiple companies on […]

Rapid Brand Bootstrapping
Rapid Brand Bootstrapping

Posted on 08/02/2024 by

Unlocking Your Strategy for Success Introduction Did you know that 72% of marketers believe brand strategy is critical to their company’s growth, yet only 15% of startups feel confident in their strategic planning? This gap underscores the vital role that a well-defined brand strategy plays in the success and sustainability of new businesses. In today’s […]

Digital Branding and the Rise of Brand Glee: A Comprehensive Guide
Digital Branding and the Rise of Brand Glee: A Comprehensive Guide

Posted on 10/01/2024 by

Introduction to Brand Glee in Digital Branding In digital branding, a novel and compelling concept known as “Brand Glee” is gaining prominence. Brand Glee encapsulates the unique sensation or heightened pleasure consumers experience when interacting with a brand. This concept is particularly vital in the Digital Age, where technology’s widespread access and the mainstream acceptance […]

The Power of Brand Experiences in Marketing
The Power of Brand Experiences in Marketing

Posted on 19/05/2023 by

Brand Experiences: Elevating Customer Engagement and Loyalty Did you know immersive brand experiences can increase customer loyalty by over 30%? Dive into experiential marketing to learn how to captivate your audience. Standing out is crucial in today’s marketplace’s hustle and bustle. Experiential Branding, which includes every interaction a consumer has with a brand – in […]

The Value Chain: why and what
The Value Chain: why and what

Posted on 30/11/2022 by

Introduction to the value chain The objective of this post is for you to get acquainted with what a value chain is, how we can price each of the steps of the value chain, and how this is a tool you should have in your toolbox for negotiations. What is a Value Chain? Understanding the […]

Winning the export game
Winning the export game

Posted on 24/11/2022 by

Introduction to exports Not winning in the export game? You are not alone. Why do so many companies fail at exports? A lot of companies fail at it because they have a “moving boxes” mentality and not a transparent export model.  Is there an export model that is preferable to another? Not really, but the […]

Optimizing the route to market strategy
Optimizing the route to market strategy

Posted on 20/11/2022 by

Introduction to the route to market strategy The route to market approach is a crucial piece of the strategic puzzle of any company. For companies that have a wide range of products and services, it’s essential to understand how the firm will sell each product. This is especially true if the company can sell a […]

Stereotypes in Marketing
Stereotypes in Marketing

Posted on 11/11/2022 by

Introduction to Stereotypes in Marketing Gender stereotyping is a problem for both men and women. It can make it harder for people to be themselves and limit their workplace and home opportunities. But what exactly is gender stereotyping? And how does it happen? This post will look at how marketers reinforce gender stereotypes through marketing […]

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Fractional

Fractional CMO for an AI Startup.

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Freelance

Freelance Project for a Pharma StartUp.

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Advisory

Boutique Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch