Insights - Amati and Associates

Why NPS is necessary but not sufficient
Why NPS is necessary but not sufficient

Posted on 08/08/2022 by

NPS is a well-known market research tool that asks people whether they’d be likely to recommend something to their friends or colleagues. The NPS is an instrument developed by Fred Reichhold, who owns the registered name “NPS” in conjunction with Bain & Co. and Satmetrix. It has become popular because of its simplicity and transparency. […]

The Rise of Brand Activism in the Digital Age
The Rise of Brand Activism in the Digital Age

Posted on 28/07/2022 by

Historically, most brands were marketed on performance characteristics such as “our toothpaste is better than your toothpaste.” They positioned themselves as “better at whitening teeth, preventing cavities, or giving you fresh breath.” Positioning is not sufficient anymore in our highly competitive markets today. You should consider marketing to millennials, who comprise one of today’s most […]

The importance of Brand Voice
The importance of Brand Voice

Posted on 25/07/2022 by

What Brand Voice is and why it matters In the age and era of Instagram and Pinterest, many are concerned about how a business looks visually, from fonts and colors to designs and marketing materials. At the same time, they tend to overlook the notion of Brand Voice: even though social media has been included […]

The marketing of platform businesses
The marketing of platform businesses

Posted on 30/06/2022 by

A “platform” refers to a business model, not simply any company using technology. Many people confuse a platform with a mobile application or a website, but platforms aren’t just pieces of software. It is a holistic business model that brings together consumers and producers. What is a platform business? A platform business helps facilitate interactions […]

What Is a Marketing Strategy?
What Is a Marketing Strategy?

Posted on 28/06/2022 by

A marketing strategy is a long-range, forward-looking approach and an overall game plan for any organization or business. Its goal is to achieve a sustainable competitive advantage by understanding consumers’ needs and wants. A marketing strategy refers broadly to a business’s overall plan for reaching potential customers and turning them into customers of its products […]

Brand-driven innovation: blurring boundaries for market leaders
Brand-driven innovation: blurring boundaries for market leaders

Posted on 23/06/2022 by

Brand-driven innovation: the origins. In an era of stagnant markets, technological disruption, rapid changes in consumer behavior and, where can big brands find their growth? One popular approach is to stretch a brand into an adjacent marketplace where it can still be relevant to consumers. This approach is becoming increasingly common in food and beverages, […]

Marketing Narrative: a quiet and unexpected rise
Marketing Narrative: a quiet and unexpected rise

Posted on 20/06/2022 by

Marketing Narrative is quietly and slowly gaining ground in marketing disciplines where brands and their managers historically tend to talk about themselves. Marketers can use Narratives to help address the strategic role that vision and leadership play in organizational growth and success by focusing on other people. In summary, Leaders do lead. Companies that win […]

The How-to of an Ideation Workshop
The How-to of an Ideation Workshop

Posted on 09/06/2022 by

Ideation workshop & innovation Innovation is all about finding creative ways to solve real-world problems. It may sound simple enough, but good ideas don’t just come out of nowhere. We often need to facilitate the process of innovation actively — and that’s when ideation comes into play. Most large companies have a two-fold problem regarding […]

A dictionary for the future
A dictionary for the future

Posted on 06/06/2022 by

As we enter an era of increasing complexity, rapid change, and critical uncertainty, all organizations need to be prepared for the unexpected. Strategic foresight is required when there is a high degree of uncertainty surrounding changes to the future context. Working with the future involves – first and foremost – understanding the key ingredients and […]

We process our payments through: Stripe Paypal

0
    0
    Your Cart
    Your cart is emptyReturn to Shop