Insights - Amati and Associates

The Future of Trade Marketing
The Future of Trade Marketing

Posted on 16/05/2022 by

What is trade marketing? What exactly does trade marketing mean? Is it something that only large companies can afford, or is it possible for smaller businesses? Trade marketing is a form of marketing that involves promoting a company’s products or services to potential customers and shoppers. This type of marketing is channel-dependent, and it is […]

How To Build A Luxury Brand
How To Build A Luxury Brand

Posted on 12/05/2022 by

What is luxury? Before touching on luxury branding, we must address the definition of luxury, which is no easy task. While many focus on the pricing side, the high ticket prices are more effective than a category driver. There are plenty of luxury wanna-be products and services that have higher than average tickets yet do […]

Repositioning, Brand restage, rebranding, and the quest to stay relevant
Repositioning, Brand restage, rebranding, and the quest to stay relevant

Posted on 09/05/2022 by

What is brand repositioning? A brand repositioning is a strategic marketing initiative that seeks to alter a company’s image, positioning, and message. This can involve changing how a company markets itself, adjusting its product line, or even revamping its entire corporate structure. Repositioning a brand is often done to improve its standing in the market. […]

What is color psychology?
What is color psychology?

Posted on 02/05/2022 by

Psychology of Color has become a potent tool in marketing and branding. The color choices can affect your brand image and even influence sales. And this is why Color psychology has become a part of our lives. From clothing to food packaging, color plays a crucial role in our daily life. The question is, why […]

Brand Loyalty is Brand growth
Brand Loyalty is Brand growth

Posted on 28/04/2022 by

What Is Brand Loyalty? Brand loyalty is the positive association customers attach to a particular brand, whereby the brand has a higher than usual share of the basket. Customers who demonstrate brand loyalty are not devoted to the product, yet they are more likely to repeat purchases even in a highly competitive environment. Of course, some consumers […]

How To Build Brand Trust With Consumers
How To Build Brand Trust With Consumers

Posted on 25/04/2022 by

Trust Defines Brands Advertising is losing its influence over consumers. People are increasingly turning to ad blockers and finding ways to avoid ads.” There is a place for advertising,” says Mark Babbitt, the American Marketing Association CEO. – “Brands should use marketing to solve problems – 60% of consumers prefer ads that focus on helping […]

Why is Brand Resonance Important?
Why is Brand Resonance Important?

Posted on 19/04/2022 by

How important is brand resonance? And why does it matter? Brand resonance is the emotional connection between a consumer and a brand or product. The stronger the emotional bond, the higher the likelihood of purchase. Brands that resonate emotionally connect with consumers on a deeper level. They create a strong emotional response within their audience. […]

Brand Relevance: How to Create a Brand That Matters
Brand Relevance: How to Create a Brand That Matters

Posted on 13/04/2022 by

Do you want to find ways to improve your brand’s relevance? If you want to read more about it, you should look at this article. This post discusses why brand relevance is becoming more critical than ever before, which is summarized in a simple statement: A brand loses its appeal if it does not keep […]

What is a Brand Wheel?
What is a Brand Wheel?

Posted on 11/04/2022 by

In our journey exploring the most important positioning models, the last standing framework is the Brand Wheel. Brand wheels are powerful tools for brand strategy development and audit. They provide a visual representation of the brand positioning to quickly identify the strengths and weaknesses of each brand. Together with the Brand Key and the Brand […]

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