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The future of business events
The future of business events

Posted on 10/04/2024 by

The future of business events in the “phygital” age: development of a generative tool The purpose of this paper is to investigate the future of business events in the “phygital” age from the viewpoint of purposes and formats, delivering a generative tool for adoption. The approach is based on constructivist epistemology. The topic was approached from […]

Anticipate the digital blurring of urban work and leisure
Anticipate the digital blurring of urban work and leisure

Posted on 09/04/2024 by

A strategic process to anticipate the digital blurring of urban work and leisure The starting meta-trend at the basis of this paper is that lifestyles in the city will continue to “Blur” between work and urban leisure. To describe “Blur”, one might say that the integration of technology and increased connectedness into all aspects of […]

The Potential Role of AI in Anticipating Futures
The Potential Role of AI in Anticipating Futures

Posted on 09/04/2024 by

The Potential Role of AI in Anticipating Futures from a Design Process Perspective: From the Reflexive Description of “Design” to a Discussion of Influences by the Inclusion of AI in the Futures Research Process The key question behind this article is, How is AI impacting futures research, with particular focus on foresight and design futures? […]

Consumption Rituals A strategic marketing framework
Consumption Rituals A strategic marketing framework

Posted on 09/04/2024 by

The paper “Consumption Rituals: A Strategic Marketing Framework” by Filiberto Amati and Francisco Pestana presents a comprehensive analysis and framework to understand consumption rituals and their impact on marketing strategies and brand development. The authors argue that while consumer habits have been extensively studied for their implications on routinized behavior, rituals differ by adding an […]

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Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

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Building a new brand from scratch

Advisory Project for a Pharma StartUp.

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Internationalizing a local Gem

Advisory for a Beverage Company.

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