Amati and Associates


Why Companies Choose a Fractional C-Suite:

For several reasons, fractional C-suite services are becoming increasingly popular among businesses, especially small to medium-sized enterprises (SMEs) and startups. Here's why and when a company might opt for a fractional C-suite executive:

Access to Top Talent:

Fractional C-suite executives often bring extensive experience and high-level skills that might otherwise be out of reach for smaller companies due to budget constraints.


Hiring a full-time C-suite executive can be expensive. Fractional services allow companies to access these skills at a fraction of the cost.


Companies can engage fractional executives as needed, whether a few days a week or for a specific period. This flexibility is ideal for addressing specific challenges or goals without a long-term commitment.

Objective Perspective:

An external executive can provide a fresh, unbiased perspective, which can be invaluable for strategy development and problem-solving.

Filling Leadership Gaps:

If a company transitions or a key executive leaves unexpectedly, a fractional executive can fill the gap, ensuring continuity and stability.

Specialized Expertise:

Fractional executives often have specific expertise that can be leveraged for particular projects or to navigate unique challenges in the industry.

When Companies Might Use Fractional C-Suites?

In essence, a fractional C-suite service provides a strategic solution for businesses needing high-level expertise and leadership without the commitment or cost of a full-time executive. It's an efficient way to gain valuable insights and leadership skills, driving growth and success in various business scenarios.

  • During Growth Phases: When a company is scaling up but has yet to be ready to hire a full-time executive.
  • In Turnaround Situations: To guide a company through a period of change or recovery.
  • For Special Projects: Where specialized skills are needed for a specific project or initiative.
  • When Entering New Markets: Leverage the executive's experience navigating new market dynamics.
  • In Startups and SMEs: Where budget constraints only allow for a part-time C-suite team.
  • To Supplement Existing Leadership: Providing additional expertise and support to the current leadership team.

How can Filiberto Amati serve in your company?

Chief Marketing Officer

Develop a brand strategy and renew the brand architecture. Set-up a lead-generation toolbox for B2B. Initiate Brand-building for Consumer Industries.

Chief Exports Officer

Develop a three tier market strategy and a marketing and commercial toolbox for each segment.

Chief Innovation Officer

Develop a process and a pipeline to drive brand-driven and consumer-centric innovation.


Interested in Learning more about Fractional C-Suites

Let's discuss at your earliest convenience.

Schedule time with me

Filiberto Amati's Credentials


Filiberto Amati, MBA, DBA

25 Years of Driving Brand Evolution and International Expansion on a Global Scale.

  • Based in: Warsaw, Poland
  • Extensive Experience in Public Speaking
  • Fractional Experience since 2017
  • Published Research available on Google Scholar

Professional Experience

Advisor, NED, Board Supervisory

2012 - Present

Amati & Associates, Warsaw, Poland

A&A, a distinctive boutique advisory firm, excels in steering growth, branding, and innovation. We transcend industry boundaries, driving expansion into new markets with our unique blend of actionable insights, strategic depth, and client-centric clarity. Our dual expertise from consultancy and in-house roles directly tackles the common grievances in client-consultant dynamics by emphasizing practical implementation. At the helm of over 50 client projects, I've led diverse teams (2-7 members) to notable achievements:

  • Orchestrated consumer co-creation to test OTC prototypes in the USA and devised beverage consumption rituals across Russia and Turkey.
  • Crafted the positioning for a nascent OTC brand in Spain/Germany and spearheaded the Polish introduction of an international brand.
  • Refined Brand Architecture, repositioned a B2B service provider in the Netherlands, and crafted an International Expansion Strategy for a retail giant in Belgium.
  • Analyzed Vodka market routes and developed a market tool across multiple countries.

Head of Brand (Interim)

2022 - 2023

Galvanina Group, Rimini, Italy

Marketing Lead (Fractional)


Galvanina Group, Rimini, Italy

Marketing Whisperer (Fractional)


Galvanina Group, Rimini, Italy

Regional Director Central and Eastern Europe / General Manager

2011 - 2011

Disaronno International, Amsterdam, The Netherlands

Regional Manager/ Country Manager

2017 - 2010

Gruppo Campari, Bruxelles, Belgium/ Saint Martin, France/ Monaco, Montecarlo

Sr. Director End User Innovation (Interim)

2007 - 2007

Royal Philips, Amsterdam, The Netherlands


2005 - 2007

Auberon Growth Consultants, Amsterdam, The Netherlands


2003 - 2005

Plush Design, Barcelona, Spain

Consumer and Market Knowledge

1998 - 2001

Procter & Gamble, Brussels, Belgium


Doctor of Business Administration

2013 - 2015

INE PAN, Warsaw, Poland

Executive Program in economics and business.

Master of Business Administration

2001 - 2003

IESE Business School Barcelona, Spain

Bilingual MBA English Spanish. President of the Entrepreneurs Club.

Commercial Engineering

1992 - 1998

Universita degli Studi di Napoli Federico II, Naples, Italy

Summa cum Laude.

Download our Business Cases


Fractional CMO for an AI Startup.

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Freelance Project for a Pharma StartUp.

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Boutique Advisory for a Beverage Company.

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Cases compilated and reviewed by Clutch