Expertise and Experience


The Foresight service oriented to analysing and leveraging future trends and disruptions, with the objective to fuel business strategy, brand marketing and innovation. The goal is to anticipate emerging opportunities and to manage unthinkable risks, by means of strategies based on scenario planning.

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Relevance and purposefulness are key pillars in today’s branding. We work with out clients by taking an outside-in stance, by co-developing and validating our visions with the target consumers. Our branding services include strategic branding activities, like positioning and brand architecture development, as well as proprietary approaches related to rituals and brand-driven innovation.

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In a world where most innovation consultants believe in a dichotomy between innovators and innovators-blockers, by trying to impose a way to save the first from the latter, we believe that everybody can innovate, if they really want. We advise our customers as catalyst for innovation, by focusing on content rather than process, on culture rather than systems, on creativity rather than best practices.

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Project Experience


  • Development of a new brand from insight platforms
  • Co-creation of new forms in the medical devices arena
  • Design of a endorsement Ecosystem for a pain brand
  • Development of a Marketing Strategy plan for an OTC category
  • Product/API portfolio strategy

Beer & Beverages

  • Rituals consumption strategy in Eastern Europe
  • Acquisition screening of global craft beer market
  • Training of marketing executives on Co-creation
  • Advertising trend spotting in Europe/US/Asia
  • Development of a business case to introduce a premium draft on premise in the UK

Wines & Spirits

  • Development of a wine/brandy innovation strategy
  • Route to market optimization in Poland for a foreign liqueur
  • Initial Launch plan for a new wine in Poland
  • Developed a growth strategy for a leading tequila
  • Diagnostic Distribution for a global Vodka brand

Consumer Electronics

  • Co-created activation plan for LED re-launch in Spain
  • LCD TV Global Marketing Plan
  • Co-creation of a new Skype phone
  • Digital photoframe category and innovation plan
  • Consumer Validation of new brand positioning for Wireless component manufacturer


  • Development of a positioning for a hair care brand
  • Pricing strategy for a leading luxury cosmetics brand
  • Entry strategy for a vertically integrated fashion brand
  • Advertising and design audit for a fragrance brand
  • TV Communication and media plan for a high end personal care brand


  • Developed an Internationalization strategy for a restaurant chain
  • Co-created brand promoted digital experiences to reduce food waste
  • Revenue management and route to market strategy for a biscuit manufacturer
  • Insight and new concept development for a specialty food brand
  • Organization of an inspiration trip and moderation of a related ideation workshop for a specialty snack manufacturer

Other sectors

  • Snapshot of the Fintech and Insurtech sectors
  • Snapshot of the connected cars industry and its future developments
  • Urban Futures research for a lighting producer
  • Strategy development for an mid-size advertising agency
  • Growth Strategy for a TV/Radio broadcaster