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Previous Experience


  • Development of a new brand from insight platforms
  • Co-creation of new forms in the medical devices arena
  • Design of a endorsement Ecosystem for a pain brand
  • Development of a Marketing Strategy plan for an OTC category
  • Product/API portfolio strategy

Beer & Beverages

  • Rituals consumption strategy in Eastern Europe
  • Acquisition screening of global craft beer market
  • Training of marketing executives on Co-creation
  • Advertising trend spotting in Europe/US/Asia
  • Development of a business case to introduce a premium draft on premise in the UK

Wines and Spirits

  • Development of a wine/brandy innovation strategy
  • Route to market optimization in Poland for a foreign liqueur
  • Initial Launch plan for a new wine in Poland
  • Developed a growth strategy for a leading tequila
  • Diagnostic Distribution for a global Vodka brand

Consumer Electronics

  • Co-created activation plan for LED re-launch in Spain
  • LCD TV Global Marketing Plan
  • Co-creation of a new Skype phone
  • Digital photoframe category and innovation plan
  • Consumer Validation of new brand positioning for Wireless component manufacturer

Luxury and Travel Retail

  • Development of a positioning for a hair care brand
  • Pricing strategy for a leading luxury cosmetics brand
  • Entry strategy for a vertically integrated fashion brand
  • Advertising and design audit for a fragrance brand
  • TV Communication and media plan for a high end personal care brand


  • Developed an Internationalization strategy for a restaurant chain
  • Co-created brand promoted digital experiences to reduce food waste
  • Revenue management and route to market strategy for a biscuit manufacturer
  • Insight and new concept development for a specialty food brand
  • Organization of an inspiration trip and moderation of a related ideation workshop for a specialty snack manufacturer

Other Sectors

  • Snapshot of the Fintech and Insurtech sectors
  • Snapshot of the connected cars industry and its future developments
  • Urban Futures research for a lighting producer
  • Strategy development for an mid-size advertising agency
  • Growth Strategy for a TV/Radio broadcaster