Svedka is famous for its Swedish origin, but it isn’t the only vodka from Sweden. Another iconic brand may inspire it. The brand name is composed of the words Svenske, which means Swedish, plus vodka. The brand was founded on a beautiful island in Sweden, Lidköping, in southern Sweden.
Svedka was established in 1998 by Guillaume Cuvelier, who then sold the company to Constellation Brands in 2008.
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As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Svedka Vodka chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Svedka Vodka brand for you.
By looking at its current design and user experience, we audit Svedka Vodka and identify the drivers behind its successes and shortcomes.