Soplica Vodka


An audit of Soplica Vodka Brand Strategy, through the analysis of Soplica Vodka Brand Positioning.

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Soplica Vodka Brand Strategy - Soplica Vodka Brand Positioning - Soplica Vodka Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Soplica Vodka strategy by analyzing the Soplica Vodka roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Soplica Vodka, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Bolesław Michaël Kasprowicz, founded his company in 1888 in Gniezno. The first bottle of Sòplica was produced there in 1892.

During World War I the factory suspended its activity, and Kastrowicz himself became involved with national efforts to regain Poland’s sovereignty. Since its founding in 1894, Kasprowicz has won numerous awards for its vodka and liqueur products on the Polish market and internationally. He became an important political figure in the city, finally taking office as its mayor in 1919.

The recipes still used today for Soplica vodka and liqueurs were created by Kasprowicz. He was the author of many unique formulas, which (were handwritten and documented in a book).

During the first 50 years of its production factory’s existence (1888– 1939), Kasprowicz’s firm earned 93 medals and awards for the quality of its product. Since 2009, the original version of Soplico has been winning numerous awards in both expert tasting and consumer taste tests. Currently, the Soplica brand is owned by the Polish company CEDC.