Seagram's Gin Brand Audit || Seagram's Gin Brand Positioning ||Seagram's Gin Brand Strategy
Using the Brand Key, we look at Seagram's Gin strategy through a brand audit by analyzing the Seagram's Gin roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.
The output is based on an external brand audit for Seagram's Gin, in which we take in consideration the marketing execution and press coverage for the brand. Based on Desk Research and External experts interviews.
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There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.
The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.