Amati and Associates

Seagram’s Gin

Home » Digital Products » Brand Positioning » Seagram’s Gin

Seagram’s Gin is the best gin distilled in the United States. Seagram’s story began in Canada in 1883. However, in the 1930s, they established their business in the US, where they’ve been producing their gin ever since. Distilled at low temperatures, the gin preserves its aromatic essence.

As a marketing genius, Samuel “Sam” Bronfman promoted Seagram’s brand with aristocratic imagery in newspaper ads that broadly appealed to people from all cultures. During this time, he expanded their product line to include other liquors like rum and wine.

Since 2001,  Seagram’s Gin has been part of the Pernod Ricard family. It was the first gin to offer a range of flavored liqueurs.

They’ve been making the gins in America since the very beginning. The flagship Extra Dry gin is a masterful blend of botanicals: Juniper berries, sweet and bittersweet oranges, coriander, and angelica.

Buy the Report

Interested in Brand Building?

Let’s find the right course for you! And achieve your learning goals. With us, your goals are closer than ever!

Start learning

Download our Business Cases

Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

Download PDF
Building a new brand from scratch

Advisory Project for a Pharma StartUp.

Download PDF
Internationalizing a local Gem

Advisory for a Beverage Company.

Download PDF

Cases compilated and reviewed by Clutch