Seagram’s Gin


An audit of Seagram's Gin Brand Strategy, through the analysis of Seagram's Gin Brand Positioning.

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Seagram's Gin Brand Strategy - Seagram's Gin Brand Positioning - Seagram's Gin Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Seagram's Gin strategy by analyzing the Seagram's Gin roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Seagram's Gin, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Seagram’s Gin is the best gin distilled in the United States. Seagram’s story began in Canada in 1883. However, in the 1930s, they established their business in the US, where they’ve been producing their gin ever since. Distilled at low temperatures, the gin preserves its aromatic essence.

As a marketing genius, Samuel “Sam” Bronfman promoted Seagram’s brand with aristocratic imagery in newspaper ads that broadly appealed to people from all cultures. During this time, he expanded their product line to include other liquors like rum and wine.

Since 2001,  Seagram’s Gin has been part of the Pernod Ricard family. It was the first gin to offer a range of flavored liqueurs.

They’ve been making the gins in America since the very beginning. The flagship Extra Dry gin is a masterful blend of botanicals: Juniper berries, sweet and bittersweet oranges, coriander, and angelica.