Pinnacle Vodka

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Pinnacle is a brand of vodka distilled five times in France from French wheat and then exported to the United States, where it is flavored and bottled by Beam. It is currently available in around 30 different flavors. And the US is the critical market for the brand, in which the brand sold about 2.5 million cases worth of 9 liters in 2020.

Launched by WhiteRock Distilleries, Beam bought the brand, and Beam Suntory now owns it.

Want to know how Pinnacle Vodka became the brand it is?

As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Pinnacle Vodka chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Pinnacle Vodka brand for you.

By looking at its current design and user experience, we audit Pinnacle Vodka and identify the drivers behind its successes and shortcomes.

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