Using our Brand Strategy key framework - the Brand Key - we look at Pinnacle Vodka strategy by analyzing the Pinnacle Vodka roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.
The output is based on an external assesment - or a brand audit - of the brand strategy for Pinnacle Vodka, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.
There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.
The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.
Pinnacle is a brand of vodka distilled five times in France from French wheat and then exported to the United States, where it is flavored and bottled by Beam. It is currently available in around 30 different flavors. And the US is the critical market for the brand, in which the brand sold about 2.5 million cases worth of 9 liters in 2020.
Launched by WhiteRock Distilleries, Beam bought the brand, and Beam Suntory now owns it.