An audit of Nemiroff Brand Strategy, through the analysis of Nemiroff Brand Positioning.

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Nemiroff Brand Strategy - Nemiroff Brand Positioning - Nemiroff Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Nemiroff strategy by analyzing the Nemiroff roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Nemiroff, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

The company was named after Nemyriv, whose first vodka mention dates back to 1752.

When Count Grigory Strogin opened a distillery in 1872, his daughter, Princess Maria Scherbatova, continued the family business. She hired the Czech Architect Jiří Stibal, who designed many buildings for the city, including a brand new furnace. Under the leadership of Mariya Shcherbatova, Svetlana’s distillery reached record production levels – more than 5,000 50-ml bottles per day. The distillery in Nemirowka was the first to start producing alcohol from grain instead of potatoes. Products were transported throughout Russia and exported abroad.

In 1998, Nemiroff released an unusual vodka recipe, “Nemiroff Honey with Pepper,” which gained great popularity in Ukraine and worldwide, where it is still used as a symbolic souvenir from Ukraine.