An audit of Microsoft Brand Strategy, through the analysis of Microsoft Brand Positioning.

Category: Tag:

Microsoft Brand Strategy - Microsoft Brand Positioning - Microsoft Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Microsoft strategy by analyzing the Microsoft roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Microsoft, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Bill Gates and Paul Allen wanted to start a business using their skills as computer programmers. They founded Microsoft in 1972 and entered the OS business in 1980 with their version of Unix called XenIX.

Microsoft released Windows on November 20, 1985, as a graphical extension of MS-DOS, even though they had been working together on OS/2 since 1983. In 1990, Microsoft released the Microsoft Office Suite, which included separate programs such as Microsoft Word and Excel. Microsoft launched Windows 3, which featured streamlined user interface graphics and protected mode capabilities for the Intel 386 processor. Both Office and Windows became dominant and played an important role in the mainstreamization of computing, but also in the commoditization of hardware manufacturing.