Malfy

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Malfy Brand Audit || Malfy Brand Positioning ||Malfy Brand Strategy

Using the Brand Key, we look at Malfy strategy through a brand audit by analyzing the Malfy roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external brand audit for Malfy, in which we take in consideration the marketing execution and press coverage for the brand. Based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Biggar & Co. Ltd. was formed in 2015, to develop spirits from smaller, family-owned distillers in Europe. The company approached the Vergnano family, which has been running Torino Distillati in Moncalieri in Piedmont for the past 40 years. And that’s how Malfy was born.

The Vergnano Family’s Gin is naturally distilled in a contemporary fashion, but similarly builds upon the bounty of the Italian lands: the base is Italian Wheat, the Juniper is from Tuscany, and the Lemons are a blend of Siciliano and selected Amalfi coast lemons.

These lemons are very protected and there’s actually an industry around them. They’re known for having more oil glands than other citrus varieties, which makes them more potent when used in cooking. Though most of the lemon goes to Limoncello, Malfy Gin includes them in their botanical bills along with Grapefruit and Orange.

Also part of Pernod Ricard, together with Monkey 47.