Using our Brand Strategy key framework - the Brand Key - we look at Larios Gin strategy by analyzing the Larios Gin roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.
The output is based on an external assesment - or a brand audit - of the brand strategy for Larios Gin, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.
There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.
The Product
The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.
Larios Gin focuses on enjoying the experience of drinking gin, rather than just drinking it.
Mediterranean Spirit goes beyond a specific place. It evokes an attitude, an attitude of living, feeling and enjoyment, in the company of an excellent gin.
Inspired by its 150-year old Spanish heritage, Larios is a premium brand for men. Born in Malaga, Larios has retained the fresh, pure character of its Mediterranean origin through a four distillation process and by fusing wild juniper, Mediterranean oranges, and strawberries. It’s a soft sweet, mild, and refreshing drink.
