Ketel One

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Partly owned by the Nolet Distillery – founded in 1861 by French Huguenot refugees in Schiedam, Netherlands – and Diageo, Ketel One is a brand of jenever in the Netherlands vodka around the world. Ketel means Pot in Dutch, and Ketel One is named after the copper pot still used to produce the spirit.
Ketel One

Want to know how Ketel One became the brand it is?

As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Ketel One chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Ketel One brand for you.

By looking at its current design and user experience, we audit Ketel One and identify the drivers behind its successes and shortcomes.

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