An audit of Instagram Brand Strategy, through the analysis of Instagram Brand Positioning.

Category: Tag:

Instagram Brand Strategy - Instagram Brand Positioning - Instagram Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Instagram strategy by analyzing the Instagram roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Instagram, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Instagram was founded by Kevin Systrom and Michael Krieger in October 2010. It was later acquired by Facebook in April 2012. The app lets users upload media that can be filtered and organized by hashtags, geographical tags, and categories. You can share posts publicly or privately with approved followers. Users can browse other users’ content by tags and locations, view trending content, and like photos. They can also follow other users to add content from them to a personal feed.

Instagram was initially distinguished by allowing content to only be displayed in a square (1 to 1) aspect ratio of 640 pixels wide to match the iPhone screen size at the time. By 2015, these restrictions were lifted with an increase to 1080p. It also added messaging capabilities, the ability to include several images or videos in a post and a Stories feature which allows users to post their content sequentially, with each post accessible for 24 hours. By January 2019, Stories was used by 500 million people per day.