Gordon’s Gin


An audit of Gordon's Gin Brand Strategy, through the analysis of Gordon's Gin Brand Positioning.

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Gordon's Gin Brand Strategy - Gordon's Gin Brand Positioning - Gordon's Gin Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Gordon's Gin strategy by analyzing the Gordon's Gin roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Gordon's Gin, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Gordon’s Gin – now part of Diageo – has been the United Kingdom’s number one gin for decades.

Gordon’s Gin is the name many connoisseurs associates with London Dry Gin. It has been around for more than 250 years. The story begins in 1769 when Alexander Gordon established his brand in Southwark where it remained until he moved to a distillery in London in 1786. The very same Gin recipes you taste today are the ones perfected back then. The trademark has also remained unchanged since its inception, with Alexander Gordon’s name appearing on every individual bottle, even Gordon’s Alcohol-Free Gin.

The brand has been growing in size and popularity since its founding, and it has become one of the best-selling Gins worldwide, not to mention the royal warrant from King George the fifth in 1925. Gordon’s has been producing it for more than two centuries now and they have always maintained the highest standards of quality and consistency.