Gordon’s Gin

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Gordon’s Gin – now part of Diageo – has been the United Kingdom’s number one gin for decades.

Gordon’s Gin is the name many connoisseurs associates with London Dry Gin. It has been around for more than 250 years. The story begins in 1769 when Alexander Gordon established his brand in Southwark where it remained until he moved to a distillery in London in 1786. The very same Gin recipes you taste today are the ones perfected back then. The trademark has also remained unchanged since its inception, with Alexander Gordon’s name appearing on every individual bottle, even Gordon’s Alcohol-Free Gin.

The brand has been growing in size and popularity since its founding, and it has become one of the best-selling Gins worldwide, not to mention the royal warrant from King George the fifth in 1925. Gordon’s has been producing it for more than two centuries now and they have always maintained the highest standards of quality and consistency.

Want to know how Gordon’s Gin became the brand it is?

As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Gordon’s Gin chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Gordon’s Gin brand for you.

By looking at its current design and user experience, we audit Gordon’s Gin and identify the drivers behind its successes and shortcomes.

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