Amati and Associates

Gordon’s Gin

Home » Digital Products » Brand Positioning » Gordon’s Gin

Gordon’s Gin – now part of Diageo – has been the United Kingdom’s number one gin for decades.

Gordon’s Gin is the name many connoisseurs associates with London Dry Gin. It has been around for more than 250 years. The story begins in 1769 when Alexander Gordon established his brand in Southwark where it remained until he moved to a distillery in London in 1786. The very same Gin recipes you taste today are the ones perfected back then. The trademark has also remained unchanged since its inception, with Alexander Gordon’s name appearing on every individual bottle, even Gordon’s Alcohol-Free Gin.

The brand has been growing in size and popularity since its founding, and it has become one of the best-selling Gins worldwide, not to mention the royal warrant from King George the fifth in 1925. Gordon’s has been producing it for more than two centuries now and they have always maintained the highest standards of quality and consistency.

Buy the Report

Interested in Brand Building?

Let’s find the right course for you! And achieve your learning goals. With us, your goals are closer than ever!

Start learning

Download our Business Cases

Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

Download PDF
Building a new brand from scratch

Advisory Project for a Pharma StartUp.

Download PDF
Internationalizing a local Gem

Advisory for a Beverage Company.

Download PDF

Cases compilated and reviewed by Clutch