Gin Mare


An audit of Gin Mare Brand Strategy, through the analysis of Gin Mare Brand Positioning.

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Gin Mare Brand Strategy - Gin Mare Brand Positioning - Gin Mare Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Gin Mare strategy by analyzing the Gin Mare roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Gin Mare, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Located in the Spanish fishing town called Vilanova, on the outskirts of Barcelona, Gin Mare markets itself by featuring one of Spain’s most famous agricultural products: Arbequina olives. Indeed, the company says that there’s a slight variation between bottles because of the differences in the acidity of the grapes used for making the gin. However, despite the emphasis on the olive, however; Gin Mare is perhaps even most notable for its focus on traditional herbal ingredients among the botanicals. These include rosemary, thyme, and basil which complement the expected juniper and lemon. Together, these botanicals create a gin that is well balanced, reflecting some aspects of its London dry origins and its sweeter, more citrusy evolution in the West.

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