An audit of Finlandia Brand Strategy, through the analysis of Finlandia Brand Positioning.

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Finlandia Brand Strategy - Finlandia Brand Positioning - Finlandia Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Finlandia strategy by analyzing the Finlandia roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Finlandia, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Alko launched the Finlandia brand in 1970. It is now owned and operated by the Brown–Forma­n Corporation.

Finlandia is a Finnish vodka brand. It is made from malt barley distilled into a neutral spirit in the village of Koskeenkorva in Ilma­joki, operated by Finland’s Altia Corporation. The distilled alcohol is transported from the distillery in Rajamäki, Finland, to a production facility in Nurmijärrvi, Finland, about 45 kilometers north of Helsinki, Finland. The spirit is bottled and blended with glace­ral water, flavored (except the classic non-flavor­ed edition, 101 and Platinum).

Since the original design of Tapio Wirkkala in the 70s, the bottle was always inspired by ice to highlight the purity of the water used in the vodka.