Finlandia

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Finlandia Brand Audit || Finlandia Brand Positioning ||Finlandia Brand Strategy

Using the Brand Key, we look at Finlandia strategy through a brand audit by analyzing the Finlandia roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external brand audit for Finlandia, in which we take in consideration the marketing execution and press coverage for the brand. Based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Part of Brown Foreman.