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Alko launched the Finlandia brand in 1970. It is now owned and operated by the Brown–Forma­n Corporation.

Finlandia is a Finnish vodka brand. It is made from malt barley distilled into a neutral spirit in the village of Koskeenkorva in Ilma­joki, operated by Finland’s Altia Corporation. The distilled alcohol is transported from the distillery in Rajamäki, Finland, to a production facility in Nurmijärrvi, Finland, about 45 kilometers north of Helsinki, Finland. The spirit is bottled and blended with glace­ral water, flavored (except the classic non-flavor­ed edition, 101 and Platinum).

Since the original design of Tapio Wirkkala in the 70s, the bottle was always inspired by ice to highlight the purity of the water used in the vodka.

Want to know how Finlandia became the brand it is?

As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Finlandia chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Finlandia brand for you.

By looking at its current design and user experience, we audit Finlandia and identify the drivers behind its successes and shortcomes.

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