Fever-Tree

9.99

An audit of Fever-Tree Brand Strategy, through the analysis of Fever-Tree Brand Positioning.

Fever-Tree Brand Strategy - Fever-Tree Brand Positioning - Fever-Tree Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Fever-Tree strategy by analyzing the Fever-Tree roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Fever-Tree, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Fever-Tree is the leading premium mixer in the world of mixology. Launched in 2003 to improve the mixology experience.