Amati and Associates
Menu

Fever-Tree

Home » Digital Products » Brand Positioning » Fever-Tree

Fever-Tree is the leading premium mixer in the world of mixology. Launched in 2003 to improve the mixology experience.

The Brand Strategy of Fever-Tree

Introduction

Fever-Tree, a producer of premium mixers and tonics, was founded in 2003 by Charles Rolls and is currently one of the fastest-growing companies in the world. The company has achieved this growth by having a solid brand strategy, which has helped them develop its product range, expand into new markets and build relationships with partners. In this post, we’ll explore Fever-Tree’s brand strategy to see how they’ve become such a successful brand.

Brand History

The brand was founded in 2005 by Charles Rolls and Tim Warrillow, who began their business with one product: ginger beer. Since then, Fever-Tree has expanded its flavors to include Elderflower sparkling tonic water and Lemon premium sparkling tonic water. Their Premium range consists of three options: Ginger Ale & Tonic, Ginger Beer & Tonic, and Elderflower Soda Water & Tonic.

Product Range

When you think of Fever Tree, you may be reminded of the best gin and tonic you’ve ever had. But there’s something more to this British beverage brand than its refreshing taste. It has a particular formula for success:

  • The product must be superior in quality and taste
  • Consumers should be able to find and purchase the product easily
  • Consumers should be able to mix their drinks with it easily

Marketing Strategy

You know a company has a strong brand strategy when it can stand out from the competition. In this section, we’ll look at some of Fever-Tree’s marketing strategies that have helped them become the top mixer brand in the world.

You may be wondering how they did it. Let’s start with their history: Fever-Tree was created by Charles Rolls and Tim Warrillow in 2004 after being inspired by a bartender who served them a fantastic gin and tonic during an evening at The Bar Room at The Goring Hotel in London. They decided to make their premium mixers using only natural ingredients and set up shop in their garage with one employee—which turned into 200 employees within nine years!

Their product range is also impressive: there are eight different types of mixer available at any given time (including both sweeteners), each designed for specific kinds of drinks—from gin-based cocktails like martinis or manhattans to refreshing summer punches or other mixed drinks; from iced tea blends perfect for afternoon tea parties with family members who love gardening; even sparkling water flavors perfect for anyone who wants something bubbly but doesn’t want carbonation (like those annoying bubbles coming out whenever you drink soda). They even offer seasonal varieties such as Ginger Ale during winter or Cola during summer months depending on what people want most often at those times throughout the year–it’s genius!”

Fever-Tree’s Social Media Strategy

Fever-Tree is very active on social media, especially Instagram. Their Facebook page has just under 1 million fans—a significant number, given that the average brand page has only about 10% as many. Fever-Tree’s Instagram strategy focuses on showing their product in use by people who enjoy it. And what better way to show off your product than in various settings? A recent post shows a bottle of club soda poured over crushed ice at a bar with the caption “Aperitif time!” Another post shows two bottles of ginger beer next to each other with the caption, “The perfect pair….”

Fever-Tree has a strong brand strategy, and it helped them become the top mixer brand in the world.

Fever-Tree is a mixology brand that has gained popularity over the years. The company uses the same ingredients as its competitors but delivers a better product. Because of this, Fever-Tree has become one of the most popular mixer brands in the world.

Fever-Tree’s strategy focuses on delivering products similar to those offered by existing companies but also slightly better than what they can offer at a lower cost. This strategy has helped Fever-Tree become one of the top mixer brands worldwide.

Conclusion

Fever-Tree is an example of how a brand can evolve to become a global powerhouse by creating a category from zero. Their story is one of success, showing that even the most humble of beginnings can lead to great things if you work hard enough. They have built their brand around high-quality ingredients, ethically sourced products, and sustainable practices, setting them apart from competitors in this market sector. The mixers they produce are now used by millions of people worldwide every day who enjoy their fruity flavors and creamy smoothness.

Buy the Report

Interested in Brand Building?

Let’s find the right course for you! And achieve your learning goals. With us, your goals are closer than ever!

Start learning

Download our Business Cases

Building a Communication Ecosystem

Building Brand and Markting for an AI Startup.

Download PDF
Building a new brand from scratch

Advisory Project for a Pharma StartUp.

Download PDF
Internationalizing a local Gem

Advisory for a Beverage Company.

Download PDF

Cases compilated and reviewed by Clutch