Fentimans is unique in their soft drinks production approach as they start with the infusion of botanical ingredients to extract the natural flavors. Then the flavored fluid is fermented to create the soft drink.
Want to know how Fentimans became the brand it is?
As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Fentimans chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Fentimans brand for you.
By looking at its current design and user experience, we audit Fentimans and identify the drivers behind its successes and shortcomes.
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