An audit of Fentimans Brand Strategy, through the analysis of Fentimans Brand Positioning.

Fentimans Brand Strategy - Fentimans Brand Positioning - Fentimans Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Fentimans strategy by analyzing the Fentimans roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Fentimans, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Fentimans is unique in their soft drinks production approach as they start with the infusion of botanical ingredients, to extract the natural flavors. Then the flavored fluid is fermented to create the soft drink.

Fentimans Range