An audit of Eristoff Brand Strategy, through the analysis of Eristoff Brand Positioning.

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Eristoff Brand Strategy - Eristoff Brand Positioning - Eristoff Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Eristoff strategy by analyzing the Eristoff roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Eristoff, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Eristoff vodka was first created for Prince Eristavi of the Duchy of Rachna in 1806. They’ve been making their family’s special recipe for generations. Now part of the portfolio of brands owned by Bacardi Martini.

Distilled from 100% grain spirits, Eristoff vodka has been triple distilled and then charcoal-filtered, a technique first established during the 18th century in Russia.

The Eristoff logo of a wolf gazing upward at a crescent moon represents the Georgian name for Georgia — Gorji­stan — which means “land of the wolf.” It has been a tradition in Georgia for hundreds of years.