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Eristoff vodka was first created for Prince Eristavi of the Duchy of Rachna in 1806. They’ve been making their family’s special recipe for generations. Now part of the portfolio of brands owned by Bacardi Martini.

Distilled from 100% grain spirits, Eristoff vodka has been triple distilled and then charcoal-filtered, a technique first established during the 18th century in Russia.

The Eristoff logo of a wolf gazing upward at a crescent moon represents the Georgian name for Georgia — Gorji­stan — which means “land of the wolf.” It has been a tradition in Georgia for hundreds of years.

Want to know how Eristoff became the brand it is?

As the a leading advisory, we work with Fortune 500 firms in strategy and positioning. Wondering why Eristoff chose its logo? How about the reason behind its marketing execution? To answer these questions, we reverse engineer the Eristoff brand for you.

By looking at its current design and user experience, we audit Eristoff and identify the drivers behind its successes and shortcomes.

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