Bulldog Gin


An audit of Bulldog Gin Brand Strategy, through the analysis of Bulldog Gin Brand Positioning.

Category: Tags: ,

Bulldog Gin Brand Strategy - Bulldog Gin Brand Positioning - Bulldog Gin Brand Audit

Using our Brand Strategy key framework - the Brand Key - we look at Bulldog Gin strategy by analyzing the Bulldog Gin roots, targets, insights, benefits, RTBs, discriminator, personality, and essence.

The output is based on an external assesment - or a brand audit - of the brand strategy for Bulldog Gin, in which we take in consideration the marketing execution and press coverage for the brand. Au audit based on Desk Research and External experts interviews.

Key Features

Brand Positioning - Target

Most helpful for:

Students, Brand Professionals, Agencies, Consultants.

Brand Positioning - Benefits

Convenient & Accessible

There are two main reasons for this work: accessibility and inclusivity. We wanted this content to be easily accessible to everybody interested and actively looking for this information. We believe that access to consulting-grade intelligence on a brand strategy would be of interest for many individuals who have no consulting budgets. In addition to that, we wanted this to be inclusive by offering it at a value-driven price, affordable to most, and conveniently downloadable online.

Brand Positioning - Tech

The Product

The brand positioning is based on an external point of view. We conduct sprint brand audits- through desk research and expert interviews - and none of this work is based on proprietary or confidential data. Each positioning or audit is based on generally available data. Technical: the file is in PDF format.

Founded by a former investment banker, Bulldog Gin was created with a new attitude and an approach to the traditional, conservative world of super-premium gin. Inspired by his travels, the founder searched for an exotic blend of twelve botanicals from eight different countries that would create a harmonious flavor unique to Bulldog. Launched independently, first in New York and then rapidly expanding throughout Europe, it is now part of the Gruppo Campari family.

Bulldog, an ultra-premium gin made in London, is crafted in a smoked-grey colored bottle with broad shoulders and a spiked collar.

Bulldog Gin is made by distilling British wheat spirit, adding botanicals such as juniper berries, coriander seeds, cardamom pods, orange peel, angelica root, and more exotic ingredients like longans, lotus leaves, and poppy seeds. This combo makes a refreshing drink with a relaxing nature.


Bulldog Gin